Denis Muller is Senior Research Fellow in the Centre for Advancing Journalism at University of Melbourne.
In an article in The Conversation, he discusses how lapses in ethics helped to end the career of Australia’s first female Prime Minister, Julia Gillard.
“For those of us who have never met Julia Gillard, our perceptions of her are based almost entirely on what we see, hear and read of her in the media. These perceptions are then reflected in public opinion polling, and the publication of these poll results tends to reinforce the perceptions. It becomes a self-perpetuating cycle.”
From Mr Muller’s profile (worth reading in full):
From 1984 until he left newspapers in 1993, he worked closely with Irving Saulwick, one of Australia’s leading public opinion pollsters, in the management and writing of the Saulwick Poll which was published in The Age as AgePoll and in the Herald as HeraldSurvey.