A measure of trust

Comment and compilation by Barry Tucker          January 25, 2013

Public trust in all news media continues to decline, according to the latest Essential Research biannual Trust in Media survey.

The survey shows ABC News and Current Affairs has a greater level of trust than any other form of news media. I would like to see a detailed breakdown of the trust level of 73% because certain ABC News and Current Affairs programs have attracted a lot of criticism for a perception of Right-wing bias over the past two years at least.

Essential Research trust in news media survey results.

Essential Research trust in news media survey results.

Internet blogs rated a low 23% in the category “A lot of trust”. This may be due to the variety of blogs, which contain a mixture of news commentary, cynicism, sarcasm and humour. I would like to see comments of the people surveyed.


I am encouraged by a generally lower level of trust in Rupert Murdoch’s News Limited newspapers. Because I watch the news media closely, I worry about what the voting population makes of News Limited’s bias against the federal Labor government, which may not be obvious to newspaper readers.

The low level of trust in talkback radio is also encouraging, because this is another refuge for ratbags, Right-wing nut jobs, climate change deniers and everything else that’s wrong with modern society.

Liberal voters are more inclined to trust commercially owned and managed news outlets, rather than the ABC. Among newspapers, Rupert Murdoch’s The Australian is the most vocal critic of perceived Left-wing bias in the ABC generally. Mr Mudoch has his own commercial reasons for maintaining political pressure on the ABC.


For a more detailed analysis of the survey, and a comparison with the results of the previous survey, see Bernard Keane, writing in Crikey.com:


Visit Essential Research website:


A related matter

Kim Powell is a former journalist who is now studying for a doctorate and comments on the news media from the News With Nipples blog.

In a recent blog, Kim gives a thorough bucketing to the unbalanced and inadequately researched reporting of two senior political journalists writing for The Sydney Morning Herald on the Prime Minister’s selection of Ms Nova Peris to represent Labor in the Senate.

The everyday shit they call journalism


See Old media caught with pants down, again! http://bit.ly/10V1GxZ for a more complete follow-up.


One thought on “A measure of trust

  1. Hi BT, tks for the article and link to shit in journalism another great read.

    I’m a bit surprised at the level of trust for ABC, I thought ALP voters would be a bit more wary of their ABC because the have become so appallingly biased and toe the RM line

    Regards, MK

    Sent from my iPad

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